What is the Job Description of a Brand Manager?

This free job description guide contains practically everything you may need to know concerning what being a brand manager entails.

Therefore, if you want to know the duties and responsibilities of a brand manager as well as the salary expectations and essential skills a branch manager should have, read this job description.

Brand managers are responsible for planning and implementing advertisements and marketing strategies.

They have to be familiar with the use of social media.

In order to grow or improve their product awareness, they have to monitor market trends and work as a team with brand ambassadors and the marketing team.

Performing the duties and responsibilities of a brand manager will require you to possess certain skills and attributes.

An ideal candidate should have good business acumen and possess critical and analytical thinking skills.

You should also be creative and capable of solving problems.

Possessing strong communication and interpersonal skills is also advantageous.

Typically, brand managers are not required to have any specific level of academic certification.

But, candidates with a bachelor’s degree are usually preferred. 

Now, we have. Summary of what being a brand manager entails.

Let’s go-ahead to see what brand managers do.


What Does a Brand Manager Do?

Brand managers are responsible for overseeing advertisements, events, and designs.

Your job as a brand manager will be to ensure that the public thinks and feels good about your product.

Depending on the organization you work in, you may manage only one brand or several brands.

Those who work as permanent staff for a comparable organization usually have just one brand to manage.

Whereas, those who work for a marketing or social media agencies may have to manage several brands for different clients.

It is the responsibility of a brand manager to see to it that the brand advertisements are consistent and effective.

To do this, you will have to keep an eye on market trends and, at the same time, observe your competitor.

Your goal should be to have your product or services at the top in its domain.

What are the Duties and Responsibilities of a Brand Manager?

The importance of a brand manager to the growth of a brand cannot be overrated.

An ideal candidate should naturally have a passion for branding.

This passion will be a great drive for performing most of your duties and responsibilities.

Some of the duties and responsibilities of a brand manager commonly featured in most job descriptions include:

#1. Conducting market research

It is the responsibility of a brand manager to carry out market research.

This way, you can know market trends as well as what the consumers want per time.

The information you obtain from market research can be used to create marketing and advertisements strategies.

#2. Protecting the brand’s name and image

As a brand manager, you will also be responsible for creating a good image of your brand in the eyes of the public.

Creating a good brand name is one thing, maintaining and protecting it is another.

The good news is, you will also be responsible for protecting the good name you created.

#3. Improving customers/consumers satisfaction

It is the duty of a brand manager to relate to the needs of consumers and try to satisfy them.

#4. Making important business decisions

As a brand manager, you will also be responsible for making important business decisions.

Such a decision may include whether or not to invest in a particular campaign.

#5. Supervising advertisements and marketing

Brand managers work as a team with the marketing and advertising department to see to the smooth running of effective adverts as well as marketing strategies.

Other duties and responsibilities of a brand manager include the following:

  • Organizing and coordinating events
  • Meeting with clients.
  • Developing effective advertising and marketing strategies
  • Managing budgets.
  • Preparing report.

What Qualifications Do I Need to Become a Brand Manager?

Like I already said in the introduction, there is no specific academic requirement for brand managers.

Therefore both school leavers and graduates can work their way to becoming brand managers.

For school leavers, you can enter this career path by becoming a marketing apprentice.

Whereas college or university graduates can start by becoming assistant brand managers.

So, both schools leavers and graduates can work their way up to the position of a brand manager by obtaining a degree and/or gaining more years of experience.

Although there is no specific academic requirement for becoming a brand manager, employers still prefer employing those with a bachelor’s degree.

Usually, a bachelor’s degree in marketing is preferable.

Also, employers lookout for candidates with a minimum of 3 years of experience.

Experience in marketing and advertising is usually preferred.

Having knowledge of marketing, market analytics, consumer behaviour as well as current market trends is advantageous.

Employers also look out for Candidates who are proficient with the use of computer systems and software.

An ideal candidate should be familiar with the use of social media.

Also, you should be capable of maximizing social media to create a very good and effective online presence for your brand.

If you have all of these qualifications and you are creative, you will certainly make a good brand manager.

What Skills Should a Brand Manager Have?

Although in every job description, the duties and responsibilities section is usually the most important, this section is equally as important.

This is because knowing your duties and responsibilities as a brand manager is quite different from being able to perform them.

Possessing most if not all of these essential skills enables a brand manager to perform his or her duties effectively.

#1. Familiar with products

There is no way you can make a good brand manager without having a good understanding of the products.

When you understand your product, you can advertise it well, in such a way consumers can relate to it.

#2. Communication skills

A good brand manager has to possess good communication skills.

You should be able to communicate effectively verbally and in writing as well.

Also, good communication skills rub off on interpersonal skills.

#3.Interpersonal skills

Usually, brand managers work as a team with the sales and advertisements department.

They also work together with brand ambassadors to advertise products.

Therefore, you can agree with me that possessing good interpersonal skills is relevant for these individuals.

You should be capable of developing good relationships with everyone including the public.

#4.Budgeting skills

Brand managers should be capable of working in line with a budget.

Campaigns, advertising sponsorship and events must align with the company’s financial plan.

#5. Problem-solving skills

Inasmuch as nobody wants problems, we all cannot deny the fact that they come around.

As such, a good brand manager should possess analytical and critical thinking skills.

Such skills will enable you to have a good solution to problems.

#6.Time management skills

Brand managers who work for marketing or social media agencies usually have to work for several clients at a time.

Therefore you will have to possess strong time management skills in order to meet up deadlines.

#7. Creativity

In order to convince the public to purchase your product or services, as a brand manager, you have to be creative.

You have so much competition, as such your advert and campaigns must be unique.

Where Does a Brand Manager Work?

Here are some of the typical employers of brand managers:

  • Marketing agencies
  • Social media agencies
  • Banks
  • Private organizations
  • Public organizations
  • Manufacturing companies
  • Retailers
  • NGOs
  • Charity organizations

Vacancies for brand managers are usually advertised online via social media and on the website of organizations.

Advertisements may also be done via newspaper publications.

How Much Do Brand Managers Make?

On average, brand ambassadors are paid $119,270 per year, according to salary. com

Their salaries range from $104,067per year to $150,744 per year.

It is important to note that the figures above are peculiar to brand ambassadors in the United States of America.

The salary of a brand manager is usually influenced by the following factors:

  • Employers: Those who have more experience are likely to receive better pay.
  • Location: brand managers who work in countries where the economy is bad may receive poor salaries.
  • Experience: Those with more experience are also likely to receive better pay compared to their less experienced colleagues.
  • Qualification: brand managers who have more qualification are usually paid better to those who are less qualified

Brand manager work environment and schedule

Typically, brand managers work in offices, although they regularly have to visit clients.

Sometimes, such visitation involves traveling from state to state.

Brand managers usually work at regular working hours.

Although, working overtime may be inevitable whenever the need be.

How Do I Prepare for a Brand Manager Interview?

Before going for an interview, you should have already submitted a professional resume.

Some of the information that should be a brand manager resume includes:

  • Years of experience
  • Previous place of work
  • Hard skills
  • Previous positions you have held
  • Soft skill
  • Qualification

During your interview, it is also important that you make reference to the above information when responding to questions.

Here are some skills your employers may test for:

  • Interpersonal skills
  • Market analytical skills
  • Communication skills
  • Creativity
  • Management skills
  • team working skills

Don’t hesitate to make use of the information on this job description to respond to questions.

Conclusion: What is the Job Description of a Brand Manager?

Feel free to make use of this free guide to create a professional resume that supports your goal.

If you have any other question relating to what being a brand manager entails, just leave a comment.

Your question will be answered as soon as possible.

Employers are also free to use this job description to create their own peculiar brand manager job description.

As such, they may have to make relevant changes and adjustments to it, to meet the needs of the organization.

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