What is the Job Description of a Marketing Coordinator?

If you are applying to get the job of a marketing coordinator, then read this job description guide to see the duties and responsibilities you should expect.

When creating a marketing coordinator job description, organization specifically state their interest.

They usually seek individuals with the appropriate academic qualification and skills in promoting their brand across a market of a different audience.

Marketing coordinators are expected to possess strong communication and time management skills, they also have to be creative and detail oriented.

These skills and academic qualifications are usually required because they help coordinators perform all necessary duties and responsibilities.

Marketing coordinators are required to perform duties such as developing marketing strategies and implementing them, creating and also promoting the company’s brand.

A good step towards becoming a good marketing coordinator is knowing and understanding the job description.

Therefore, if you really intend to excel and stand out in this career path, you are advised to carefully study this free guide on the job description of a marketing coordinator.


What do marketing coordinators do?

Marketing coordinators as the tittle implies are  responsible for coordinating marketing.

They work in tandem with the marketing department or team to draft out a marketing plan or strategy and to implement them.

Together with the marketing department, they implement campaigns, initiatives, programs, all aimed at advertising and promoting the company’s brand in order to improve sales.

They are also in charge of digital, social media and content marketing. They create copyright free contents and also carry out market research.

The marketing manager’s right hand man or woman as the case may be is often the marketing coordinator.

Marketing coordinators serve as liaison between employees, vendors, customers and the marketing department or team.

As years go by, and trends are updated, a marketing coordinator must also stay updated with the new trends and marketing strategies currently in voke. 

They must also stay updated with new technology and social media hashtags.

What are the duties and responsibilities of a marketing coordinator?

The duties of a marketing coordinator may vary depending on the company.

In some companies, the position of a marketing coordinator is an entry level job.

While in others it is a senior position, in such companies, experience is required to get the job.

And of course, the responsibilities of a marketing coordinator as a senior position differs from the responsibilities a junior marketing coordinator will perform.

Here are the common duties and responsibilities usually featured in a marketing coordinator job description:

1. Developing and implementing marketing plans and strategies

It is the duty of a marketing coordinator to come up with workable marketing plans and strategies.

They do this by conducting market research to determine how profitable a new or existing market is to the company’s brand and product.

After conducting the research, under the supervision of the marketing manager, they implement campaigns and advertisements.

Campaigns may be done online and/or offline in order to reach all potential audiences.

2. Preparing and presenting report

Marketing coordinators collate information from market research and analysis.

They also  evaluate results from completed and existing advertisement campaigns.

After which, they compare their strategies, brand behavior and result with competitors.

Then, they summarise these information into one report which may be presented weekly, monthly, quarterly or yearly.

3. Implement and manage advertisement campaigns in line with a budget

Marketing coordinators do not just carry out advertisements. They do that with an agreed budget 

I believe nobody needs a long epistle to understand the adverse effect of not sticking to the budget.

Therefore, they must figure out a way to reach a large potential audience in the most cost effective way.

4. Work with the marketing manager to make the company’s brand stand out.

Most brands and products always have competitors, developing a good plan to beat them at the game is always a good idea.

As such, it is the responsibility of a marketing coordinator to study the product and behaviour of their competitors

Also, analyse their market, and campaign strategies, then come up with something better.

A Marketing coordinator doesn’t do this alone, rather he or she works together with the marketing manager to achieve the goal.

5. Developing and maintaining marketing materials

Marketing coordinators are in charge of developing,optimizing and editing marketing materials.

These materials may be fliers, videos and/or search engine optimized contents.

They ensure the materials for marketing are in line with advertising policies and goals.

After which, they submit these materials to the marketing manager.

Other duties and responsibilities of a marketing coordinator commonly featured in the job description include;

  • Developing good relationships with partners and vendors.
  • Support the sales team by providing marketing advice.
  • Observing and analysing campaign results.
  • Make complex information easy and user friendly.
  • Keeping confidential information confidential

The duties of a marketing coordinator are not limited to what has been listed above.

Companies may add or subtract to this list depending on their need.

What qualifications do I need to become a marketing coordinator?

The academic qualification required to get a job as a marketing coordinator may differ depending on the size of the firm.

In small firms, an associate degree and work experience in relevant fields is just enough, although a bachelor’s degree I’d usually prefer.

Whereas, larger may require applicants seeking for this position to have a master’s degree in marketing, business management or other related field.

Employers also look out for those who have a minimum of two years experience in content creation, graphics design, digital marketing or other related fields.

Familiarity with all social media platforms is also an advantage.

What skills does a marketing coordinator need?

Some skills are also featured in a marketing coordinator job description.

These skills enable a marketing coordinator to carry out his or her duties effectively.

1. Creativity

A good marketing coordinator must be creative.

Creativity involves critical and analytical things, therefore these two skills are already necessary for marketing coordinators.

They must be capable of creating eye catchy adverts that can promote a brand and increase sales as well.

2. Organisational skills

A good marketing coordinator should also be very organised.

He or she must also be detail oriented and have the ability to perform several tasks without mistakes.

3. Communication skills

Marketing coordinators should also possess good communication skills.

They should be capable of communicating necessary information in a user friendly manner in writing and verbally as well.

Poor communication skills rub off on interpersonal skills.

4. Interpersonal skills

These individuals should also be capable of developing good relationships with vendors, members of the marketing team as well as  marketing managers.

Building good relationships creates a less tense and peaceful work atmosphere.

5. Team work

In the course of Carrying out the duties and responsibilities, marketing coordinators have to work as a team with others.

Therefore, it is important that they possess strong team spirit.

Where do marketing coordinators work?

There are a variety of organisations or companies that require the services of a marketing coordinator. Some of which include:

  • Logistic companies
  • Banks
  • Fashion companies
  • Manufacturing companies
  • Transport companies

Vacancies are usually placed online or offline by the use of local newspapers or radio stations.

How much do marketing coordinators make?

Marketing coordinators in the United States make an average of $44,584 per year.

Their salary may vary depending on experience,location, qualification and employer

More experienced and qualification coordinators earn more than their less experienced and/or qualified colleagues.

After marketing coordinator, what next?

Usually, marketing coordinator is an entry level role.

After becoming marketing coordinator, there are so many other higher positions you can get to.

But, that will be after gaining some years of experience and/or more qualification.

There are 5 steps to a marketing coordinator’s career path, which include:

  1. Marketing coordinator
  2. Marketing manager
  3. Director of marketing
  4. VP of marketing
  5. Chief marketing officer.

I feel it is not enough to only list these steps out. Therefore, for the sake of clarity, I will explain them.

1. Marketing coordinator

This is usually an entry level job for recent graduates who do have necessarily have any form of experience.

Some of the job title include:

  • Marketing coordinator
  • Social media coordinator
  • Marketing Specialist
  • Account coordinator
  • Event marketing specialist
  • Event marketing coordinator
  • Project coordinator

2. Marketing manager

After about 3 to 4 years of experience working as a marketing coordinator, you may then be promoted to the position of a marketing manager.

This role requires more skills as they perform more critical duties.

Some of the Job titles include:

  • Community manager
  • Promotions manager
  • Sales manager
  • Advertising manager
  • Brand manager
  • Social media manager
  • Public relations manager
  • Product marketing manager

3. Director of Marketing

After gaining more experience and improving your qualification, you may once again be promoted to the level of a director of operations.

Some of the job titles include director of;

  • Marketing Research
  • Marketing Analytics
  • Advertising sales
  • Public Relations
  • Media director

4. VP of marketing

This position requires more skills than marketing coordinator, they have to possess leadership, business as well as technical skills.

It is a senior position, oftentimes, employers require applicants to have up to 12 years of experience.

Some of the job titles include:

  • Digital marketing vice president
  • Brand development vice president

5. Chief Marketing officer

This is the most senior marketing position you can get to.

It requires up to 20 years of experience, advanced degree and skills as well.

What should I include in my marketing coordinator resume?

When creating your resume, you may want to include every information capable of convincing an employer that you are quality for the job.

You should consider including information like your years of experience, qualification, soft skills as well as hard skills.

During your interview, it is also important that you make reference to them.

Don’t hesitate to make use of this free guide on the job description of a marketing coordinator to recreate a professional resume.

Conclusion: marketing coordinator job description

This career path has good prospects, and there are a variety of positions you can be promoted to, meaning it’s not a dead end career.

Therefore, there is no better time to take up a job as a marketing coordinator than now.

Who knows, in the next 20 years, with hardwork and consistency, you may become a vice president of marketing or even a chief marketing officer.

Although this guide on the job description of a marketing coordinator was written with applicants in mind, it can also serve as marketing coordinator job description templates for employers.

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