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<\/figure>\n\n\n\nWhat does Marketing Coordinators do?<\/h2>\n\n\n\n
Marketing coordinators, as the title implies, are responsible for coordinating marketing.<\/p>\n\n\n\n
They work with the marketing department or team to draft a marketing plan or strategy and implement it.<\/p>\n\n\n\n
Together with the marketing department, they implement campaigns, initiatives, and programs to advertise and promote the company’s brand to improve sales.<\/p>\n\n\n\n
They also manage digital, social media, and content marketing. They create copyright-free content and also carry out market research.<\/p>\n\n\n\n
The marketing manager’s right-hand man or woman, as the case may be, is often the marketing coordinator.<\/p>\n\n\n\n
Marketing coordinators liaise between employees, vendors, customers, and the marketing department or team.<\/p>\n\n\n\n
As years go by and trends are updated, a marketing coordinator must stay updated with the new trends and marketing strategies currently invoked.\u00a0<\/p>\n\n\n\n
They must also stay updated with new technology and social media hashtags.<\/p>\n\n\n\n
Read More: Occupational Therapist Job Description | Duties & Responsibilities<\/a><\/p>\n\n\n\n Read also;<\/p>\n\n\n The duties of a marketing coordinator may vary depending on the company.<\/p>\n\n\n\n In some companies, the position of marketing coordinator is an entry-level job.<\/p>\n\n\n\n While in others, it is a senior position, experience is required to get the job in such companies.<\/p>\n\n\n\n And, of course, the responsibilities of a marketing coordinator in a senior position differ from those of a junior marketing coordinator.<\/p>\n\n\n\n Here are the common duties and responsibilities usually featured in a marketing coordinator job description<\/strong>:<\/p>\n\n\n\n A marketing coordinator must come up with workable marketing plans and strategies.<\/p>\n\n\n\n They research how profitable a new or existing market is to the company’s brand and product.<\/p>\n\n\n\n After conducting the research, under the supervision of the marketing manager, they implement campaigns and advertisements.<\/p>\n\n\n\n Campaigns may be done online and\/or offline to reach all potential audiences.<\/p>\n\n\n\n Marketing coordinators collate information from market research and analysis.<\/p>\n\n\n\n They also evaluate results from completed and existing advertisement campaigns.<\/p>\n\n\n\n After which, they compare their strategies, brand behavior, and results with competitors.<\/p>\n\n\n\n Then, they summarise this information into one report, which may be presented weekly, monthly, quarterly, or yearly.<\/p>\n\n\n\n Marketing coordinators do not just carry out advertisements. They do that with an agreed budget.\u00a0<\/p>\n\n\n\n Nobody needs a long epistle to understand the adverse effect of not sticking to the budget.<\/p>\n\n\n\n Therefore, they must figure out how to most cost-effectively reach a large potential audience.<\/p>\n\n\n\n Read More: Paralegal Job Description | Duties & Responsibilities<\/a><\/p>\n\n\n\n Most brands and products always have competitors, so developing a good plan to beat them at the game is always a good idea.<\/p>\n\n\n\n As such, it is the responsibility of a marketing coordinator to study the product and behavior of their competitors.<\/p>\n\n\n\n Also, analyze their market, and campaign strategies, then develop something better.<\/p>\n\n\n\n A Marketing coordinator doesn’t do this alone, rather he or she works with the marketing manager to achieve the goal.<\/p>\n\n\n\n Marketing coordinators are responsible for developing, optimizing, and editing marketing materials.<\/p>\n\n\n\n These materials may be fliers, videos and\/or search-engine-optimized content.<\/p>\n\n\n\n They ensure the marketing materials are in line with advertising policies and goals.<\/p>\n\n\n\n After which, they submit these materials to the marketing manager.<\/p>\n\n\n\n Other duties and responsibilities of a marketing coordinator commonly featured in the job description include;<\/strong><\/p>\n\n\n\n The duties of a marketing coordinator are not limited to what has been listed above.<\/p>\n\n\n\n Companies may add or subtract to this list depending on their need.<\/p>\n\n\n\n The academic qualification required to get a job as a marketing coordinator may differ depending on the firm’s size.<\/p>\n\n\n\n In small firms, an associate degree and work experience in relevant fields is just enough, although a bachelor’s degree I’d usually prefer.<\/p>\n\n\n\n Whereas larger may require applicants seeking this position to have a master’s degree in marketing, business management, or another related field.<\/p>\n\n\n\n Employers also look out for those with at least two years of experience in content creation, graphics design, digital marketing, or other related fields.<\/p>\n\n\n\n Familiarity with all social media platforms is also an advantage.<\/p>\n\n\n\n Read More: Geologist Job Description | Duties & Responsibilities<\/a><\/p>\n\n\n\n Read also;<\/p>\n\n\n Some skills are also featured in a marketing coordinator job description.<\/p>\n\n\n\n These skills enable a marketing coordinator to carry out his or her duties effectively.<\/p>\n\n\n\n A good marketing coordinator must be creative.<\/p>\n\n\n\n Creativity involves critical and analytical things. Therefore, these two skills are already necessary for marketing coordinators.<\/p>\n\n\n\n They must be capable of creating catchy eye adverts that can promote a brand and increase sales.<\/p>\n\n\n\n A good marketing coordinator should also be very organized.<\/p>\n\n\n\n He or she must also be detail oriented and can perform several tasks without mistakes.<\/p>\n\n\n\n Marketing coordinators should also possess good communication skills.<\/p>\n\n\n\n They should be capable of communicating necessary information in a user-friendly manner in writing and verbally.<\/p>\n\n\n\n Poor communication skills rub off on interpersonal skills.<\/p>\n\n\n\n Read More: General Manager Job Description | Duties & Responsibilities<\/a><\/p>\n\n\n\n These individuals should also be capable of developing good relationships with vendors, members of the marketing team as well as marketing managers.<\/p>\n\n\n\n Building good relationships creates a less tense and peaceful work atmosphere.<\/p>\n\n\n\n While carrying out the duties and responsibilities, marketing coordinators have to work as a team with others.<\/p>\n\n\n\n Therefore, they must possess strong team spirit.<\/p>\n\n\n\n A variety of organizations or companies require the services of a marketing coordinator. Some of which include:<\/p>\n\n\n\n Vacancies are usually placed online or offline by local newspapers or radio stations.<\/p>\n\n\n\n Marketing coordinators in the United States make an average of $44,584 annually.<\/p>\n\n\n\n Their salary may vary depending on experience, location, qualification, and employer.<\/p>\n\n\n\n More experienced and qualified coordinators earn more than less experienced and\/or qualified colleagues.<\/p>\n\n\n\n Usually, marketing coordinator is an entry-level role.<\/p>\n\n\n\n After becoming a marketing coordinator, there are so many other higher positions you can get to.<\/p>\n\n\n\n But that will be after gaining some years of experience and\/or more qualifications.<\/p>\n\n\n\n There are 5 steps to a marketing coordinator’s career path, which include:<\/p>\n\n\n\n I feel it is not enough only to list these steps. Therefore, for the sake of clarity, I will explain them.<\/p>\n\n\n\nWhat are the Duties and Responsibilities of a Marketing Coordinator?<\/h2>\n\n\n\n
1. Developing and Implementing Marketing Plans and Strategies<\/h3>\n\n\n\n
2. Preparing and Presenting a Report<\/h3>\n\n\n\n
3. Implement and Manage Advertisement Campaigns in Line with a Budget<\/h3>\n\n\n\n
4. Work with the Marketing Manager to make the Company’s Brand Stand out.<\/h3>\n\n\n\n
5. Developing and Maintaining Marketing Materials<\/h3>\n\n\n\n
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What Qualifications do I need to become a Marketing Coordinator?<\/h2>\n\n\n\n
What Skills does a Marketing Coordinator need?<\/h2>\n\n\n\n
1. Creativity<\/h3>\n\n\n\n
2. Organisational Skills<\/h3>\n\n\n\n
3. Communication Skills<\/h3>\n\n\n\n
4. Interpersonal Skills<\/h3>\n\n\n\n
5. Teamwork<\/h3>\n\n\n\n
Where do Marketing Coordinators Work?<\/h2>\n\n\n\n
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How much do Marketing Coordinators make?<\/h2>\n\n\n\n
After Marketing Coordinator, what next?<\/h2>\n\n\n\n
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