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<\/figure><\/div>\n\n\nWhat are the Duties and Responsibilities of a Marketing Manager?<\/h2>\n\n\n\n
A marketing manager is responsible for managing the promotion and positioning of a brand or the products and services that a company sells.<\/p>\n\n\n\n
Typically the sole duty of a marketing manager is to attract more customers to buy from the company and raise brand awareness through marketing campaigns.<\/p>\n\n\n\n
They do this by analyzing the types of customers a company wants and developing strategies to attract them.<\/p>\n\n\n\n
In addition, they also figure out ways for the company to better serve the customers they already have. <\/p>\n\n\n\n
They\u2019ll also ensure that the company sees a good return on any money invested in marketing activities.<\/p>\n\n\n\n
The duties and responsibilities of a marketing manager can vary greatly, depending on the type of company they work for and what industry they operate in. <\/p>\n\n\n\n
For example, a marketing manager who works for a large international e-commerce website may take on much more responsibility for content management and data analytics than one who works for a local manufacturing or engineering business. However, similarities between roles will always exist.<\/p>\n\n\n\n
Below is a quick overview of the duties and responsibilities of a marketing manager;<\/p>\n\n\n\n
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- Developing a pricing strategy that maximizes profits and market share but considers customer satisfaction.<\/li>\n\n\n\n
- Identifying new customers.<\/li>\n\n\n\n
- Supporting sales and lead generation efforts.<\/li>\n\n\n\n
- Creating promotions with advertising managers.<\/li>\n\n\n\n
- Understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.<\/li>\n\n\n\n
- Compiling lists describing our organization’s offerings.<\/li>\n\n\n\n
- Developing and managing advertising campaigns.<\/li>\n\n\n\n
- Organizing company conferences, trade shows, and major events.<\/li>\n\n\n\n
- Building brand awareness and positioning.<\/li>\n\n\n\n
- Evaluating and maintaining a marketing strategy.<\/li>\n\n\n\n
- Directing, planning, and coordinating marketing efforts.<\/li>\n\n\n\n
- Communicating the marketing plan.<\/li>\n\n\n\n
- Developing each marketing campaign from start to finish.<\/li>\n\n\n\n
- Researching demand for the organization’s products and services.<\/li>\n\n\n\n
- Evaluating competitors.<\/li>\n\n\n\n
- Handling social media, public relations efforts, and content marketing.<\/li>\n<\/ul>\n\n\n\n
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- Administrative Assistant Job Description | Duties & Responsibilities<\/a><\/li>\n<\/ul>\n\n\n
What are the Qualifications and Requirements for the Job of a Marketing Manager?<\/h2>\n\n\n\n
If you\u2019re considering marketing management as a career path, you may wonder what it takes to become a marketing manager.<\/p>\n\n\n\n
What really are the qualifications and requirements for this job position?<\/p>\n\n\n\n
Well, there are many career paths to becoming a marketing manager.<\/p>\n\n\n\n
While each step to becoming a marketing manager is clearly defined, the potential for different approaches within each step is considerable.<\/p>\n\n\n\n
Most candidates would normally have several years of experience in a junior to mid-level marketing, sales, or PR position.<\/p>\n\n\n\n
However, a degree in marketing or business or marketing manager training, such as a professional qualification, is generally advantageous to candidates.<\/p>\n\n\n\n
Another option is to undertake a marketing apprenticeship, which can also be an effective route to reaching the role of a marketing manager.<\/p>\n\n\n\n
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- Bachelor\u2019s degree in marketing, business administration, or a related field<\/li>\n\n\n\n
- Having a master’s degree in any of the courses above is an added advantage.<\/li>\n\n\n\n
- Excellent written and advanced verbal communication skills<\/li>\n\n\n\n
- Proven experience in creating marketing plans, marketing strategies, and marketing campaigns<\/li>\n\n\n\n
- Strong project management, multitasking, and decision-making skills<\/li>\n\n\n\n
- Experience with online marketing, including social media and content marketing.<\/li>\n\n\n\n
- Metrics-driven marketing mind with an eye for creativity<\/li>\n\n\n\n
- Experience with marketing automation and CRM tools<\/li>\n\n\n\n
- Understanding of public relations.<\/li>\n\n\n\n
- Ability to quickly adapt to change.<\/li>\n<\/ul>\n\n\n\n
How many years of Work Experience do you need as a Marketing Manager?<\/h2>\n\n\n\n
The years you require to become a marketing manager will depend on the perspective from which you are looking at it.<\/p>\n\n\n\n
For instance, if you want to view it from a formal education standpoint, it is possible to enter the marketing management industry after earning a four-year Bachelor\u2019s Degree in an appropriate marketing or business-related discipline.<\/p>\n\n\n\n
Another way to calculate the years of experience is from the career trajectory perspective.<\/p>\n\n\n\n
In this case, it is important to note that aspiring marketing managers often enter the industry as marketing coordinators or specialists.\u00a0<\/p>\n\n\n\n
As a result, it generally takes them at least a few \u2013 if not several \u2013 years to be promoted to a management-level role.<\/p>\n\n\n\n
And this still depends on how quickly they acquire experience and establish professional networks. <\/p>\n\n\n\n
Once a candidate reaches the marketing manager position, it can take about six months to a year to become fully trained in the many moving parts of the role.<\/p>\n\n\n\n
But what if you are someone who does not have any experience at all?<\/p>\n\n\n\n
In the case of those without marketing or management credentials, you can start to gain marketing work experience in many ways to impress recruiters, such as:<\/p>\n\n\n\n
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- Approach a local marketing agency and ask if you can shadow a marketing manager within their business.<\/li>\n\n\n\n
- Find an internship or apprenticeship with a marketing department or marketing agency.<\/li>\n\n\n\n
- Get to know people within the industry to find out who\u2019s hiring.<\/li>\n\n\n\n
- Offer your services to a local business for free, for a short period, to help them work on their marketing campaigns.<\/li>\n\n\n\n
- Enroll in a college course or take a marketing degree. <\/li>\n<\/ul>\n\n\n\n
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How much does a Marketing Manager Earn per Year?<\/h2>\n\n\n\n
According to Pa<\/a>yscale, an entry-level Marketing Manager with less than 1-year experience can expect to earn an average total compensation (including tips, bonus, and overtime pay) of $48,189.<\/p>\n\n\n\n
As for an early career Marketing Manager with 1-4 years of experience, the average total earning is about $58,433.<\/p>\n\n\n\n
Furthermore, a mid-career Marketing Manager with 5-9 years of experience earns an average total compensation of $69,010.<\/p>\n\n\n\n
An experienced Marketing Manager with 10-19 years of experience earns an average total compensation of $76,156.<\/p>\n\n\n\n
Finally, in their later career (20 years and higher), employees earn an average total compensation of $79,561.<\/p>\n\n\n\n
Note that other factors may or may not be in the job description of the marketing manager that may or may not result in increased earnings.<\/p>\n\n\n\n
Read Also;<\/h2>\n\n\n
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- Web Developer Job Description | Duties & Responsibilities [Updated for 2024]<\/a><\/li>\n
- Warehouse Manager Job Description | Duties & Responsibilities<\/a><\/li>\n<\/ul>\n\n\n
What Special Skills do you Require as a Marketing Manager?<\/h2>\n\n\n\n
Regarding marketing manager skills, a high level of attention to detail and great all-around technical skills are essential.\u00a0<\/p>\n\n\n\n
Being able to think creatively is also an excellent trait. <\/p>\n\n\n\n
And when it is at the management level, team leadership skills are fundamental.<\/p>\n\n\n\n
In addition, other skills that are necessary to succeed in a marketing management role include the following:<\/p>\n\n\n\n
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- Excellent communication and negotiation skills.<\/li>\n\n\n\n
- Good Budgeting skills.<\/li>\n\n\n\n
- Ability to use various types of software, including MS Office and Adobe Creative Suite.<\/li>\n\n\n\n
- Good social media skills.<\/li>\n\n\n\n
- Understanding digital advertising platforms like Facebook, Twitter, Bing, and Google AdWords.<\/li>\n\n\n\n
- People management and team leadership skills.<\/li>\n\n\n\n
- An understanding of interpreting data and making decisions based on data analysis.<\/li>\n<\/ul>\n\n\n\n
Marketing is fast-paced, so it\u2019s about seeking and grasping opportunities and deciding what will make the company the most money.<\/p>\n\n\n\n
To be able to grasp opportunities when they appear, an understanding of data is important.<\/p>\n\n\n\n
Creativity and an analytical mindset are essential because being a marketing manager involves analyzing a lot of business data.<\/p>\n\n\n\n
In addition, being a good motivator and having your team on your side is also essential, not because you\u2019re telling them what to do but because they want to make it and progress.<\/p>\n\n\n\n
Great marketing managers also need to communicate across the business and cultures.\u00a0<\/p>\n\n\n\n
Plus, an excellent understanding of software such as Google Analytics, CRM systems, and AdWords is advantageous.\u00a0<\/p>\n\n\n\n
You don\u2019t need to be an expert, but you should understand well.<\/p>\n\n\n\n
What kind of Companies Employ Marketing Managers?<\/h2>\n\n\n\n
Marketing is always needed, no matter how small or huge a company is.<\/p>\n\n\n\n
However, hiring a marketing manager means the company must be large enough to sustain the position.<\/p>\n\n\n\n
Marketing managers can work in a wide variety of companies that have products or services to sell.\u00a0<\/p>\n\n\n\n
Typical employers of marketing managers can include<\/p>\n\n\n\n
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- Hotels and hospitality industry<\/li>\n\n\n\n
- Retail and distribution<\/li>\n\n\n\n
- Professional service firms such as solicitors and accountants, and charities.\u00a0<\/li>\n\n\n\n
- Food brands<\/li>\n\n\n\n
- Software companies<\/li>\n\n\n\n
- Event companies<\/li>\n\n\n\n
- Telecommunication companies<\/li>\n\n\n\n
- Schools and education boards<\/li>\n<\/ul>\n\n\n\n
Read More: Account Manager Job Description | Duties & Responsibilities<\/a><\/p>\n\n\n\n
Summary of Marketing Manager Job Description<\/h2>\n\n\n\n
As long as the company is big enough, there will always be a need for a marketing strategy and online presence, and that\u2019s where a marketing manager steps in.<\/p>\n\n\n\n
You find marketing managers a lot more in smaller to medium-sized companies.\u00a0<\/p>\n\n\n\n
In larger businesses with huge budgets, marketing people typically have little or no role because companies of this size need more people with specialist skills.\u00a0<\/p>\n\n\n\n
So, instead of hiring an all-round marketing manager with generic skills, you\u2019d get someone who looks after social media, someone who looks after the website, someone who looks after data, etc.<\/p>\n\n\n\n
The bottom line is that every marketing manager must have his job description at heart to function correctly.<\/p>\n\n\n\n
A complete understanding of your roles and responsibilities as a marketing manager is what makes you stand out.<\/p>\n\n\n\n
And that\u2019s what this article is all about – showing you the complete job description, including roles and responsibilities, of a marketing manager.<\/p>\n\n\n\n
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