If you’re hoping to grow your local business, it’s time to consider new advertising tactics! No matter your industry, you want to plan a consistent strategy tailored to your specific audience. However, with so many marketing methods to consider, you may feel overwhelmed about where to start.
Do you want to use Philadelphia billboards and local influencers or set up paid social media ads? Countless options give you endless possibilities but make it difficult to know what to do.
But don’t worry! We have compiled a list of the six most effective advertising ideas that will take your local business to the next level. Continue reading to discover each concept in detail to start planning a successful strategy.
6 Most Effective Local Advertising Ideas for Your Businesses
1. Use Targeted Social Media and Google Ads
Targeted social media and Google advertisements are great ways to advertise your local business. If you run ads, you can pinpoint specific areas and demographics. Not only will this increase the visibility of your business, but it will also increase inquiries and sales.
Additionally, as customers continue to see your brand as they scroll on social media or search the web, they will develop better recognition for your company and think of it when they need your specific product or service. Simply set your budget and figure out the best ad plan for you!
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2. Sponsor an Event
Another great way to advertise your local business is by sponsoring a community event! Whether it’s a 5K race, a concert in the park, or an event for a charitable cause, hosting an event will boost your visibility and give your community a positive, memorable event.
Be sure to advertise the event on social media, and consider distributing free business cards to participants to get as many people involved as possible. You can join forces with another company or organization to mutually benefit from the occasion. Set goals together, and the collaboration will help you reach the other company’s customers or supporters!
3. Use Billboards
Using billboards may not seem like the most obvious choice for local advertisement, but it can be highly effective if you choose a good placement! For example, if your town connects to major highways where people commute to and from larger cities, it’s a great place to show off your products and service!
Print billboards are large and eye-catching, so if you choose your placement wisely, you can be in front of hundreds of thousands of people passing by. Consider the billboard design carefully, use bold fonts and colors, and think about your target audience!
4. Promote Your Customer Reviews
If your business has excellent reviews, why not promote them? In today’s society, positive reviews are the primary motivation for deciding between companies with the same products or services. By posting them on social media and responding to customer reviews, you can establish more trust within your local community and increase sales!
If your business hasn’t yet many reviews, it’s time to reach out to your existing customers and ask them to post a few kind words. If they had a pleasant experience with your company, they should be more than happy to help your business succeed!
5. Connect With Local Influencers
Another great way to spread the word about your business is through influencer partnerships! Some people have hundreds of thousands of followers on their social media. If you connect with someone with a large following, you will put your business in front of many potential new customers!
In addition, since influencers have established trust with their audience, they can recommend your products and services, and their followers will want to use them too. So, if you haven’t connected with an influencer yet, now’s the time to do so!
6. Offer Referral Incentives
Referral marketing is a great way to get new customers by encouraging existing customers to spread the word about your business. If you offer existing customers a discount for referring family, friends, or coworkers, they will be incentivized to promote your products and services to others!
Not only do referral incentives help grow your business, but they also encourage existing customers to return for discounted products or services. In addition, it’s a relatively inexpensive means to reach more people. It’s a win-win way of marketing!
Ready to Promote Your Business?
With knowledge about the six practical advertising methods, you should feel more ready to build your strategy and grow your business. Keep your audience in mind, create a realistic budget, and test various methods to see what works best for your company. You’ll see your business thrive in no time!
